Custom columns in Google AdWords launched a little over a year ago to enable marketers to segment existing metrics in the interface reporting. Now, Google is introducing a nifty addition to custom ...
Google Ads custom columns just got a whole lot more customizable. Launched in 2014, a custom column in Google Ads is a nifty feature that allows advertisers to display non-standard data directly ...
Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition, subtraction and multiplication ...
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