Laurie has over 20 years of go-to-market strategy experience and is currently the Chief Marketing Officer at Bizagi. Most of us have had that moment of utter frustration: You call a business with a ...

Nobody likes to receive a customer complaint, but you should take them on the chin, regardless of how you feel about them, and deal with them…properly. You have to believe the old adage: ‘the customer ...

Co-authored by Nigel Bairstow, Ph.D., and Mark Cario, The Marketing Revolution It's natural for customers to complain, which is an integral part of human nature. Our complaints can be either minor ...

Most companies dread customer complaints. They see them as signs of failure, something to hide in the helpdesk or smooth over with a canned apology. But if you zoom out, complaints are one of the most ...

A robust customer complaint handling system is an integral part of a quality management system, says Susan Schniepp, executive vice-president of post-approval pharma and distinguished fellow, ...

Effective market research will allow a business to find out the needs and wants of its customers. This means that the product or service can be tailored to these needs, leading to greater customer ...