Understanding the product-market fit can make or break a company over its lifespan. According to a survey by CB Insights, 35% stated the lack of product fit as the reason for company failure. Hence to ...

Qualitative research is a must-have for a startup to become successful. In fact, lack of market need is the second most frequent cause of business failure, according to CB Insights (registration ...

It’s high time that, in the changing business world at much rapid pace, organizations have the main challenge to adapt and stay relevant with understanding the customer. They are currently challenged ...