That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true. The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Every business must understand how much profit comes from sales. The key financial aim for any company is for income to be greater than costs or expenses. This yearly goal applies whether you’re a ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

Customer lifetime value (CLV) is one of a marketer’s most important metrics. It’s a key measure of not only how well a company is doing right now, but also how well it will be doing in the future.

Amazon.com (NAS: AMZN) will lose money on each $199 Kindle Fire it sells, but hopes to make back that money and more on tablet users who are expected to spend more than other customers. Sprint (NYS: S ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I speak to many organisations that are striving to become more customer-centric. The challenges they face are ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...