Customer Lifetime Value is a crucial metric in the marketing of modern services - Rohit Arora explores the core ideas. Online marketplaces and shared-economy platforms have been on the rise in all ...

Customer lifetime value (CLV) is one of a marketer’s most important metrics. It’s a key measure of not only how well a company is doing right now, but also how well it will be doing in the future.

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Lifetime value, or LTV, averages the total revenue generated by a customer during the entirety of your relationship. While the KPI often sounds cool and dandy, it can be difficult to improve. Doing so ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. I recently led several executive panels at the Customer ...