Frequent flyer programs made the relatively simple promise to fly more, earn more, and receive rewards for decades. However, ...

Customer loyalty programs have been around for a long time and we can look to successful schemes to help improve our own. It has become almost an adage in the world of business that it is much cheaper ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

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Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Open your wallet. Take a look at your key chain. Chances are, the first is stuffed, and the second festooned, with tiny pieces of plastic -- loyalty cards -- that various companies have gotten you to ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Buying 10 cups of coffee and getting one free sounds like a good deal until you find yourself fumbling for that stupid customer loyalty card, frayed at the edges, shredding in the middle, or lost ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...