Loyalty and rewards programs can help businesses increase their customer lifetime value and customer retention. In order to, compete with high technology-driven consumer companies like Amazon, Apple, ...

Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy — and ...

Happy customers spread the word and word-of-mouth is far more effective than a company’s advertising. According to Nielsen, 26% of global consumers say brands become familiar to them through ...

With new brands entering the market every day, customer loyalty has never been more important – here’s where things could be headed. With thousands of e-commerce businesses appearing by the day, ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Today’s restaurant patron is more selective than ever. They want to dine out, but amid economic concerns, many prioritize experience and value when they decide to spend. That makes business harder for ...

Super-loyal customers who use Starbucks’ membership program account for about 40% of sales at the company’s US stores. Now Starbucks is taking steps it believes will make the program more attractive.

The Rocky Mountain Collegian Sponsored Content Compare leading tools and pick the best referral program software for small ...