Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Okay, hands up! How many of us have been involved in a segmentation exercise that failed to live up to expectations? A fair proportion, if the stories are anything to go by. There are inherent ...

Often when startup and expansion stage companies first decide to shift part or all of their focus towards the enterprise segments, they only have a handful of enterprise customers who are not well ...