Data is of massive importance to any business, but it’s always initially “raw” and needs to be developed through time and effort into knowledge and information. One such way of improving data is ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

At Mobile World Congress 2015, network intelligence outfit Astellia took the opportunity to demonstrate some of the customer segmentation tools contained within its Nova Customer Analytics product.

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation have ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Okay, hands up! How many of us have been involved in a segmentation exercise that failed to live up to expectations? A fair proportion, if the stories are anything to go by. There are inherent ...

Ever noticed how different people are willing to pay different prices for the same thing? It's like buying concert tickets – some might pay a lot for front-row seats, while others are happy with ...