Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer experience describes the overall interactions a ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah how the ...

In the age of competitive marketplaces, great customer service has risen to being one of the most important aspects of any business. An exceptional customer service experience is a key factor in ...

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Customer experience has become more than just a priority; it's a competitive differentiator. With customers expecting consistent personalization across channels, proactive engagement and the ...

Explore the effects of leadership styles on retail employees and customers, using real examples from UK retailers to give you an insight into how they work in practice. In retail, where employees need ...