Companies are steadily catching on to the idea that it makes good business sense to tailor an individual customer experience to the tastes and preferences of that individual, and big companies are now ...

People often talk about “personalization” as if it’s a monolithic concept, but the truth is that there are many flavors of personalization retailers and brands can leverage. In some cases they can ...

KANSAS CITY — While most of Generation Alpha, the demographic cohort defined as those born between 2010 and the present, are too young to directly impact food and beverage purchasing patterns, many in ...

Today’s inboxes are crammed full of messages that appear to be personalized and relevant. But once opened, they reveal a shallow, automated effort to grasp your needs and business model. At best this ...

While sharing thoughts on overall e-commerce industry at ETRetail Ecom Summit, Pankaj Jathar, VP and Country Head India, Etsy said, "Customization and personalization need is a growing trend. We see ...

Last year I had 19 kids and this year I have 13. I’m teaching another semester of, “Customization and Personalization of the Offer” at Baruch College in NYC — it’s a class on consumer behavior where ...

As consumers, we assume brands will cater to our individual needs. I’m no longer surprised when a marketing text addresses me by name or mentions other personal details about me. In fact, I’ve come to ...

Apple's most important and anticipated update is now live for users, as iOS 18 is now available for all to download and install to get the latest experiences on iPhones. Users who have eligible ...