Co-Founder and CEO of Go Live Data, Adam Herbert, reveals the secrets of a successful CRM strategy built around segmentation and how you can create one for your business needs If you want a successful ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Digital transformation has fundamentally changed how businesses interact ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Data is of massive importance to any business, but it’s always initially “raw” and needs to be developed through time and effort into knowledge and information. One such way of improving data is ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

It's difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns. Recognizing patterns is a major part of successful SEO ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Landlords have a lot of data on their tenants. Katharine Swindells talks to one landlord that is using this data to drive tenancy sustainment. Illustration by Jacey Landlords have a lot of data on ...