Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

However, there are a number of consumer information specialists that are now offering small companies the opportunity to build and purchase lists that can be specifically tailored to your needs, so ...

Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two. However ...

The Covid-19 pandemic changed many of the ways in which we work and allocate our time and resources. This is perfectly exemplified through database marketing, where investment managers are ...

In this guide, we explain what direct marketing is plus the advantages and disadvantages of direct marketing for your small business Direct marketing is as it sounds – marketing which goes straight to ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...