The ultimate proof of differentiation is measurable impact—market share, client outcomes and mission fulfillment.

“You come at the King, you best not miss.” That’s the advice I offer Professor Felipe Thomaz after his recent interview and entertaining critique of the work of Byron Sharp and the Ehrenberg-Bass ...

Product differentiation is a marketing strategy that involves making distinct changes in goods or services to make them stand out from others in the market. There are two types of product ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Product differentiation highlights unique ...

Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

The legal industry is transitioning from guild to marketplace. Differentiation is becoming critically important in a field long known for the homogeneity of its providers and the acquiescence of its ...

Teachers and administrators don't always see eye to eye, but a recent report from Teachers Pay Teachers (TpT) shows they're aligned on one very important point: differentiation is essential for ...