Lego Unveils Smart Play
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Mr Christiansen's favourite Lego is the build-what-you want box of bricks. Danish toy giant Lego plans to recruit hundreds of computer experts in the UK, Denmark and China to expand its digital games and online sales operation. In 2020, the company saw its ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Imagine Homer Simpson driving the Batmobile down the Yellow Brick Road. Or Superman steering a DeLorean Time Machine through Middle-earth. It marks a crucial step in ...
UPDATE: Hours later and Lego has indeed announced its own Minecraft-style sandbox game, Lego Worlds. It's available now via Steam Early Access. ORIGINAL STORY: Imagine a Minecraft-style Lego game where you could build virtual worlds as you see fit.
JJ Van Oosten (SEMBA 2000) has been appointed Chief Digital Officer at the Lego Group. He will join the company’s executive team and report directly to the CEO, Niels B. Christiansen. Welcoming Van Oosten’s appointment Christiansen said ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Lego and Tencent have formed a wide-ranging digital partnership to develop games, online videos and a social media network for children in China, as the Danish ...