The film is the latest in Direct Line’s ‘We’re On It’ series, which has previously seen fictional heroes including the Teenage Mutant Ninja Turtles and Robocop at a loose end when Direct Line arrives ...

Direct Line has been one of the biggest names in car insurance since it launched in 1985 as the first insurance provider to offer policies exclusively by phone. It's part of Direct Line Group, along ...

Direct Line has typically seen itself as a champion of diversity and inclusion. A quick glance at its corporate website shows it runs several initiatives, from giving senior leaders diversity and ...

Direct Line for Business' new campaign follows the journey of 30-something Jenna, who rises from self-employment to growing and running ...

Direct Line has rejected a £3.3bn takeover offer from FTSE 100 insurer Aviva, the second suitor it has rejected so far this year. In a stock exchange announcement, Aviva confirmed that it had ...

Direct Line Group is on the lookout for a new interim CMO after Samuel Day announced he is leaving the business after a year in role. Day currently leads Direct Line Group’s marketing strategy across ...

Insurer Direct Line has posted an annual operating loss of £189.5m for 2023 as it battled claims inflation, but it has restored its dividend in a boost for income investors. The operating loss ...

In 2014, we re-positioned Direct Line as the "Fixer" brand: high performance insurance that simply works. Our intent was to reverse the fortunes of a brand in decline and struggling for relevance. We ...

Aviva has agreed a deal to buy rival insurer Direct Line in a £3.7 billion swoop. The FTSE 100 insurer is set to purchase its smaller competitor after a £3.3 billion was bid turned down in November.