Fundraisers were given best practice advice on working with supporter and prospect data at a seminar by the Fundraising Standards Board (FRSB) this week, held to address the fundraising issue most ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...