In Building Your Direct Mail Program Gwyneth J. Lister provides the tools you need to make direct mail programmes as effective and efficient as possible. Direct mail is the lifeblood of any ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail ...

For decades, logistics decisions lived squarely on the chief operating officer’s desk. But with rising postage rates and questions surrounding the possibility of zone-based pricing for USPS marketing ...