A lot of companies have moved away from direct mail in recent years and focused their marketing activities online. However the opening rate for direct mail is still high which means it is an efficient ...

Even in today's digital world, direct mail can still be a very cost-effective way for small businesses to reach new customers and to build stronger relationships with existing clients. It can be used ...

I had a meeting the other day where I witnessed an intense debate over the effectiveness of direct mail as a marketing tool. It was an intense scene, pitting a direct mail advocate against a skeptic.

Maybe it’s because Labor Day was early this year, or how cooler weather in my area has finally turned consistently cooler after brutal heat in July. But I was still taken aback by the holiday merch ...