Companies can use many types of direct marketing campaigns. The key is finding one that best suits your type of business. The first step in executing a direct marketing campaign is finding quality ...

The direct marketing industry is getting its first code of practice – a legal rulebook from the Information Commissioner’s Office that brings statutory status to the sector. That is a big change in ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Direct response copywriting best practices Examples of direct response copywriting What is Direct Response Copywriting? Direct response copywriting is writing marketing content and messages that ...

Behold the Urban River A-Z Marketing Jargon Buster! We always promise to cut through the jargon and give you the facts, but unfortunately the marketing sector is rife with buzzwords and industry speak ...

Umang Bedi, managing director - South Asia region, Adobe Systems is responsible for Adobe’s business operations, which also includes growing the sales and marketing functions of the company. In this e ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally disinterested ...