A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

When launching a startup, one of the most crucial decisions you'll make is how to get your products into the hands of customers. Your distribution strategy can make or break your business. Let’s break ...

Distribution may not be the sexiest aspect of a marketer’s job, but it is certainly one of the most important and should be a key part of any brand strategy. It is arguably even more critical in today ...

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

Bob Chapek, who became CEO of the Walt Disney Company in February, is beginning to make his mark on the company. In its biggest shake-up under his leadership so far, Disney has unveiled a major ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The UK’s departure from the EU will prompt more asset managers to launch products in Britain, but Luxembourg ...

Samsung is refining its distribution strategy as it bids to take the number one spot in the smartphone, feature phone and tablet market. The company will now be ‘more stringent’ about what it expects ...

Shares of Honasa Consumer plunged 20% on Monday to drop below its listing price as analysts cut price targets after the company reported a weaker-than-expected financial performance in the September ...