MDC’s media buying arm, Varick Media Management, unveiled a dynamic creative solution called Pictor on Thursday, an HTML5 ad builder that uses audience and campaign data to adjust the ad unit creative ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Like many efforts among digital advertising entrepreneurs, one business idea begets another. Michael Brown, CEO of Vancouver-based Adacado, is no different. The HealthPricer comparison shopping engine ...

Deliver the right message to the right person at the right time. It’s an ideal that marketers have long aspired to. Historically, creative agencies have been exceptional at finding the message, and ...

As forward thinking as the digital media landscape is with its audience-driven approach to programmatic, it falls flat with real-time message delivery. The industry needs to open its arms to dynamic ...

With the upsurge of global brands entering the South African market, and vying for prime marketing space with local competitors, the advertising industry looks to grow upwards of R48bn by the end of ...

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Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic ...

Vistar Media is releasing new dynamic creative capabilities for DOOH screens connected to its supply-side platform, whether they have previously supported dynamic creative or not. Previously, dynamic ...