Making cold calls is the most difficult part of lead generation for most sales people. It can be difficult to capture the attention and hold the interest of a prospect who you don’t know, who doesn’t ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. As a small business owner, every opportunity to connect with potential ...

If you have encountered unsolicited or solicited calls from salespeople asking you to purchase their products or subscribe to their services, that is a sales strategy called cold calling. B2B Cold ...

Cold calling has become more difficult than ever. Robocalls make us hesitant to pick up the phone. Apple’s latest iOS update gives users the option to ignore all calls from unknown numbers. And emails ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...