Firms can enhance cooperation and reduce conflict by understanding the different dimensions of stakeholder dialogue. George Bernard Shaw famously quipped that “the single biggest problem in ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

Even the most effectively run businesses can experience periods of crisis. A well-crafted crisis communications plan can help ensure swift and accurate information sharing, reassure stakeholders and ...