Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Email remains a critical component of digital marketing strategies, one that effectively drives customer acquisition, engagement, and retention. However, an effective email marketing campaign goes ...

The purpose of email marketing is to inform your customers and leads of what’s new at your business – be that offers, new stock, what’s best for the season or as a means to get them to engage on your ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...

Identify toxic contacts, cut list risk, and safeguard sender reputation with a fast audit and ready-to-upload suppression file across any ESP. MONTEREY, CA, UNITED STATES, September 5, 2025 ...

Sales and marketing would be impossible without good database systems. As business tools go, database software is essential. There are some new products you should know about. By SIMON LLOYD. Every ...

MailerLite has an intuitive interface and an impressive set of powerful features, making it an excellent tool for small businesses with a modest marketing budget. However, it lacks the comprehensive ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...