Like the famous proverb goes, “A rolling stone gathers no moss”, it is important to keep moving forward, be it in life or in your email marketing campaigns. Stagnation in terms of catering the same ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

Have you recently seen your email open rates going down? Are you wondering where to go next? It’s all about A/B split testing. Read on to learn all you need to know and start being proud of your email ...

Ask an email expert any question about email and the response is usually, "It depends. You should A/B test it to find out." No matter what you are testing, following the same set of rules produces the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. It’s common to set up tests ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...