Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...

Imagine a physicist observing a quantum system whose behavior is akin to a coin toss: it could come up heads or tails. They perform the quantum coin toss and see heads. Could they be certain that ...

The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...

While retailers rush to launch new ad formats and in-store screens, brands have a simpler request: prove that their advertising works. With Circana’s acquisition of Nielsen’s Marketing Mix Modeling ...