As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

Artificial intelligence (AI) has undoubtedly been a hot topic of many event and conference agendas lately, but are we missing a trick? There is no doubt that there have been significant advancements ...

St. Louis, Mo., March 15, 2016 – Arteco, global provider of event-driven video surveillance solutions, announced today the release of Arteco Event Analytics, an intelligence-based platform that ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Black car company GroundLink has created two new dashboards for travel managers: events and analytics. The events dashboard integrates with Brio, the company's mobile app, and is available on the web, ...

Google Analytics introduces regex support for event creation, offering greater flexibility, precision, and improved insights for marketers. Google Analytics now supports regex for event creation and ...

Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads. LinkedIn has introduced Event Ads and the ...

It took marketing managers a long time to adopt the language of analytics — website visits, time on page and conversion rates. Every once in a while, vendors in a market make changes that upset ...

SAN FRANCISCO--(BUSINESS WIRE)--Snowplow today announced at Snowflake’s annual user conference, Snowflake Data Cloud Summit 2024, the launch of AI Agent Event Collection and Analytics, which is ...