Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Events are back with a bang. They haven’t just recovered post-pandemic — they’ve emerged as a critical marketing channel to generate demand and build strong brands. According to Forrester research, 74 ...

In terms of event impact, taking care of the marketing and communication of events is important. Otherwise, your event organisation efforts are wasted. Event marketing and communication can be divided ...

This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

This campaign took place in 2012 London Olympic Games, where the official sponsor was Adidas, who paid £100 million for the rights. This allowed them to gain exclusive use of Olympic properties, event ...

Are you looking to get the jump on your event marketing strategy? We’ve got you covered. Our resources page on event marketing is filled with helpful tips and guidelines to get you started quick.

Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim ...