Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

This campaign took place in 2012 London Olympic Games, where the official sponsor was Adidas, who paid £100 million for the rights. This allowed them to gain exclusive use of Olympic properties, event ...

Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim ...