Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

This campaign took place in 2012 London Olympic Games, where the official sponsor was Adidas, who paid £100 million for the rights. This allowed them to gain exclusive use of Olympic properties, event ...

Experiential marketing, or engagement marketing, is a technique that seeks to help brands interact directly with a target audience and create a powerful customer-to-brand experience. It’s a simple aim ...