The Integrated Visual Augmentation System (IVAS) was a $22B project awarded to Microsoft in 2018 to develop Augmented Reality (AR) headsets for the US Army. As part of the funding, Microsoft was on ...

Track and field -- also referred to as athletics -- is known as the originating Olympic sport, dating back to 776 B.C. when the first Olympic Games were held in the Valley of Olympia along the coast ...

Brands are upping their budgets on event marketing, but with more money comes more pressure to prove the activation was worth the spend. We ask experiential experts for their top tips on measuring an ...

The world of athletics is a vast place and one that has enough variety to cater to all sporting tastes. Among this, track and field stands out and has many fans all over the world. This is helped ...

Just under a third of mass participation event participants are happy to keep doing the same event over multiple years, with the majority seeking out new ones each year, according to The Mass ...