The Institute of Fundraising is asking its members to submit examples of direct mail appeals that do not follow its code of good practice. It aims to use the material to highlight the distinction ...

As a digital fundraiser, I like to keep on top and look for new ways to innovate in digital fundraising. I came across these digital interactive OOH fundraising campaigns, which are a mixture of ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

UK — The involvement of brands in public campaigns has benefits for all involved, said Ben Toombs of TNS BMRB at today’s Customers Exposed conference. At the MRS-organised conference in London, Toombs ...

The favourite campaigns of media buyers in 2024 were simple, humourous and tapped into the cultural zeitgeist. Last year Barbiemania took the crown as 2023's most loved media campaign, with $150 ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

Email marketing is key to your business’s success, and designing an effective HTML newsletter to promote your business is one such method. Before putting pen to paper, consider going through your own ...

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Distrikt is Glasgow's newest late night venue and private party destination. Open Thursday, Friday and Saturday, the club is also available to book for private hire.We created a bespoke video, ...