The success of Cadbury’s Creme Eggs comes down to two powerful behavioural drivers: scarcity and habituation. Your brand ...

Habituation is the most basic form of learning. Learning is defined as a change in behavior that results from an experience. In habituation, a response to a stimulus weakens when the stimulus is ...

Research shows that slower habituation of salivary responses to food stimuli is related to greater energy intake and that obese (Ob) individuals habituate slower than those of normal weight (NW). No ...

A frontline treatment for OCD—and many anxiety disorders—is Exposure and Response Prevention (ERP). ERP involves exposure to the feared stimuli (the exposure part of treatment) and simultaneous ...