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Neelima is the cofounder of Spectrum North, Chief Global Head of Product Delivery and a tireless advocate for women in technology. During client engagement and interviews, I routinely get asked, "How ...

Of course you like them; you hired them. And of course you're rooting for them – they work on your behalf every day. If your small business is like many others, you run a tightly knit operation that ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

Through literature review and collaborative design, we propose the Focus, Activity, Statistic, Scale type, and Reference (FASStR) framework to provide a systematic approach to health care operation ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

FDA’s proposed guidance for quality metrics raises questions about quantifying the tangibles and intangibles of quality culture. The long awaited, anxiously anticipated FDA guidance on quality metrics ...