Executive positioning is a powerful strategy that goes beyond traditional PR, communications or leadership coaching. While it draws on elements of each, executive positioning is a unique blend ...
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...
Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations ...
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