People are increasingly processing chaotic narratives in a messy media environment. Cristina de Balanzo reflects on what this means for storytelling and researchers. We are wired for stories. We crave ...

Not creativity. Not effort. Not even expertise. What’s missing is narrative discipline. Narrative discipline is what transforms isolated content into a strategic story. It’s how leaders frame what’s ...

Narrative is another word for story. All narratives feature characters and a chain of connected events which should have clear causes and effects. Some of the earliest narratives we are exposed to are ...