Understanding consumer behaviour is one of the most daunting tasks facing chief marketing officers today. New technology is creating a sea of data about who their customers are and what they’re doing, ...

This event report outlines how artificial intelligence could reshape the way consumer insights are generated and activated, based on the example of Sqreem, an analytics provider. Ian Chapman-Banks had ...

Food and beverage giant PepsiCo wants insight to be a source of competitive advantage, and has placed a focus on technology to help it achieve that. By Katie McQuater. Imagine that you are the chief ...

Consumer insight is not just a buzzword but has become an integral part of modern publishing, speakers at a FutureBook panel on the topic said today. Sara Lloyd, digital and communications director at ...

Procter & Gamble, the fast moving consumer goods manufacturer, has adopted a mindset of “constructive disruption” as it seeks to blend analytics and insights in impactful ways. Kirti Singh, chief ...

Leveraging real-time insights from Vypr’s community of over 80,000 UK consumers, this inaugural quarterly report highlights the key trends shaping grocery retail, product innovation, and consumer ...

For many years, market research was a recessive function. Tucked away in marketing’s backroom, its managers asked consumers what they wanted and reported the results with scrupulous objectivity.

Marks & Spencer has harnessed the power of VyPops to support its food trends research and product development planning. Using the new video insight tool from Vypr, the retailer’s customer insight team ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

UK – Consumer health company Haleon has appointed Geoff Painter to the newly created role of global head of consumer business insights and analytics, effective from 22 nd April. Painter (pictured) ...

The vast majority (85%) of consumers are still worried about food prices, and continue to take action to reduce their food bill. Trust in the food and groceries sector is still falling, now at the ...

Headlines Cost of living crisis is hitting consumers hard Rising prices overshadow other consumer issues The worst is yet to come More needs to be done to support consumers as the ‘at risk’ group is ...