Instagram and Facebook will pause their Reels Play bonus programs that paid creators in the US

Meta will pause its Reels Play bonus programs on Instagram and Facebook in the US, signaling the platforms will focus on ad-rev share models.
Yahoo News UK

Meta reworks its Ads on Reels monetization program with a new performance-based payout model

Meta is testing a new payout model for its Ads on Reels monetization program that pays creators based on the performance of their public Reels, not the earnings of ads on their Reels, the company ...
City A.M.

Facebook ‘Reels’ goes global as it tries to keep up with TikTok and attract creatives

Facebook has announced that it will be expanding the availability of its Reels for iOS and Android to more than 150 countries, widening the reach of its copycat TikTok feature. The Reels feature was ...
The Drum

Will Meta’s plan to woo TikTok creators with cash bonuses pay off?

Amid the ongoing uncertainty surrounding TikTok’s future in the United States, Meta is seizing the opportunity to lure creators away from the embattled ByteDance-owned app. The company, whose TikTok ...