Travel Mole

First Choice still talking over mainstream operations

First Choice is continuing talks over the future of its mainstream tour oparating division. Announcing annual results which saw a 2% rise in pre-tax profits to £117.2 million from £115 million the ...
The Drum

First Choice shakes off its all-inclusive reputation to target adventurous travelers

First Choice, which has been around since 1992, has largely been seen as a middle-to-value package holiday provider. A former strapline for the brand was, after all, ‘home of all-inclusive.’ With its ...
The Independent

First Choice to return with no-fly package holidays and backpacking experiences

One of the most familiar names in travel over the turn of the century is back – with a very different proposition. First Choice became one of the UK’s leading tour operators when it was launched in ...