Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

This report provides new guidelines for the creative format of display and mobile advertising that fully embrace HTML5 technology as the new standard for ad creative. This updated report aims to ...

JCDecaux New Zealand’s proprietary research project reveals that out-of-home creative incorporating distinctive brand codes averages a 13% uplift in category mental availability versus weakly coded ...