As competition intensifies in today’s market, businesses are under increasing pressure to innovate and personalise their strategies to strengthen customer loyalty and stand out from their rivals.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Customer loyalty programs have been around for a long time and we can look to successful schemes to help improve our own. It has become almost an adage in the world of business that it is much cheaper ...

The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Have you thought of running a loyalty program for your online store? Do you struggle to convince your colleagues or yourself? Well, I can tell you that loyalty programs just work. Starbucks, Amazon ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...