These new privacy and platform regulations will fundamentally change, and indeed, restrict the industry’s ability to target individual users and track cross-site activity. Many ad industry players are ...
This month, Admap explores frequency management. Jeff Meglio, VP of Agency Partnerships, Sovrn, explains why quality matters more than quantity. Marketers are reluctant to employ frequency capping in ...
Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the ...
As we approach the reality of reach and frequency programs in the marketplace from companies like Atlas DMT and Nielsen NetRatings, the subject of frequency capping keeps coming up. It has been the ...
With advertisers tending to rely on multiple DSPs, ad servers and DMPs for their campaigns, badly targeted ads that expose individual users to the same ads again and again, wasted ad spend is often ...
A recent op-ed in the New York Times implicated the ad industry in many dismal practices, including election-rigging, news-defunding and even inflation. To make a case for the defense, start with ...
SEO, PPC & AIO Guides » Display Advertising Guide » Buying Ad Space » What Do I Want From My Ad? » Ask For A Frequency Cap Chat with SearchBot Last updated June 2024 Click on the links below to jump ...
The latest update of AdWords Editor includes new capabilities for app marketers and a couple of goodies for everyone else. Display app install campaigns are now ...
This month, Admap explores frequency management. Jeff Meglio, VP of Agency Partnerships, Sovrn, explains why quality matters more than quantity. Marketers are reluctant to employ frequency capping in ...
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