The opportunities and returns on offer from high-frequency trading has fizzled out over the past decade. We go through everything you need to know about high-frequency trading. ‘People no longer are ...

Advertisers considering the optimal reach and frequency for their campaigns need to also think about the cross-platform effects of frequency and carry-over, according to Comscore, which has developed ...

Marketers can make use of cognitive science research to tailor OOH media campaigns to maximise emotional connection with target audiences and boost sales in the long term. Writing for WARC, Jennie ...

High-frequency trading uses computer algorithms to automate trading and replace the role that humans once had in the market. They earn a small profit from the spread on a trade. In most cases, that ...