Problem solving can be inefficient when the solution requires subjects to generate an atypical function for an object and the object's typical function has been primed. Subjects become "fixed" on the ...

"We shape our tools and thereafter our tools shape us." Marshall McLuhan The most challenging aspect about innovating is rooted in a concept called fixedness. Fixedness is the inability to realize ...

You probably know the line, "What's in a name? That which we call a rose, by any other name would smell as sweet!" from Juliet's famous balcony soliloquy. Not only are these words a rich way to ...