Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

Colgate has been banned from using a misleading 'much' whiter claim about one of its toothpaste products. Watchdogs banned the internet ad for Colgate Max White One Optic toothpaste following a ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste ...

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Colgate’s long-standing claim that more than 80 per cent of dentists recommend its toothpaste is “misleading” and must never be used again, the advertising watchdog has ruled. The Advertising ...