Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

What is Programmatic Advertising Platform Market? The process of using marketing technology to automate media buying and digital ad creation is known as programmatic advertising. Programmatic ...

Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...

Based on insights from Warc and external research, the report not only highlights emerging trends in programmatic but also provides an overview of the programmatic marketplace. It also includes ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...