Gillette is extending its Sensor shaving system into the disposable razor market next year, in an attempt to rival Wilkinson Sword. Called Sensor 3, the spring-mounted triple-blade razor will be ...

The European Union’s highest court ruled Thursday a Finnish company can use Gillette Co.’s trademark razor system to market its own shaving products. The Luxembourg-based court said a complaint filed ...

Abbott Mead Vickers.BBDO has created the first ads for Gillette’s recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next… ...

The last time I grew a beard, in the 1990s, it was because I wanted to see whether I’d look like a rock icon or a loveable cartoon character. Depending on the light, I ended up channeling at best an ...

Gillette's new advert discouraging sexism has caused a storm around the world. And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its ...

Anne Kingston: Actual change would mean an end to the absurd gender-ification and price discrimination perpetuated in the marketing of shaving products. Three, two, one. That’s the predictable length ...