Google is looking to push more Trueview ads to mobile devices, promoting to brands an update it claims will make its in-stream ads more “actionable” on smaller screens and connected TVs, as it marks ...

The Adalytics report, which created a sensation across the globe last week by claiming that approximately 80% of the video ads of many brands served through the “TrueView” system of YouTube amounts to ...

“YouTube now reaches more 18- to 49-year-olds on mobile devices than any TV network.” We’ve been hearing this cliché for a long time from Google (GOOG). YouTube certainly keeps becoming more important ...

Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...

More than a month after Adalytics’ report on Google’s TrueView inventory quality problem, the furor hasn’t abated. With Alphabet’s stock price soaring and buyers left with few alternatives, we’re not ...

In this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads. You will see that there is some crossover – both allow you to ...

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