Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

In recent years, social media have become a common way for political groups and social movements to organize. On Twitter’s 10-year anniversary, the site published a list of the most used hashtags ...

Images of boyband BTS are among those flooding the hashtag Fans of Korean pop music (K-pop) have taken over the #WhiteLivesMatter hashtag by posting images and videos of their favourite singers. Use ...

The hashtag was first used on 25 October 2017 by Hendrik Klaassens. By Mike Galsworthy If you’ve been on Twitter recently, you may have noticed the #FBPE hashtag adorning tweets. More likely you saw ...

A hashtag for a Uttar Pradesh police conference, #UPPoliceManthan, reached 1.7 billion impressions and trended globally on X.

Here's a cautionary tale for the corporate social media consultants of the world. Last week, McDonald's launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would ...

The hash symbol – also known as the pound/number sign, or even the octothorp(e) as Macworld reader Keith points out – was one of the more rarely used special characters until Twitter and Instagram ...

It started out as a group of friends having a kickabout and has grown at an almost unfathomable rate to spawn a football club who are turning heads. Hashtag United are not a conventional club. In fact ...